Submitted by Brittney Lee, Arkansas Women Bloggers member
Signature Style, Go-to Pieces for Fall, and Working with Local Businesses
Hi Oklahoma ladies! I’m Brittney from Razorback Britt. You can probably tell from my blog name that I’m an Arkansas girl. However, my home is just 6 miles from the Oklahoma border…so I’m hoping you’ll accept this “almost Okie” gal.
I frequently travel into Oklahoma for some big city fun. On a trip to Tulsa, I stumbled into a great shop called POSH Style. I got cute clothes and great service. After a second visit, I asked them if we could work together (more on that later)… and they were gracious enough to send me a couple items to spiff up my fall wardrobe. I want to show you how to harness your signature style and how to add some go-to pieces for fall using these great items from POSH Style.
Your signature style is something you have to refine. It’s what makes you feel comfortable, what makes you feel beautiful, and what makes you stand out. For me, I love to layer, I love statement pieces, and I love animal print. I would challenge you to define your style. Maybe it’s structured, mixing in some fun prints. Maybe it’s feminine with ruffles and pearls, with a splash of color. It’s whatever you find yourself drawn toward when shopping.
Go-to Pieces for Fall
When POSH Style sent me some fun fall pieces, I loved how I could incorporate those into my signature style. They sent me a great cable knit vest and a monogram clutch purse. These fit into my signature style perfectly. In fact, I love the cable knit vest so much, it’s totally going to be my go-to piece for fall. I can see mixing it into many outfits.
For starters, it’s a great layering piece…and layering is totally my signature. I layered the vest over a leopard print sweater (hey signature animal print!), with skinny black pants, and boots. I love this look. It’s interesting – full of textures, colors, prints, and looks polished. The pants and sweater are both soft and stretchy, so they are comfortable to boot. Can’t beat it.
I also added the vest to a grey maxi dress. The dress is comfy on its own, but it doesn’t have much “style.” When you add the vest and some leopard booties (again, my “thing”), it’s suddenly super fashionable.
When you top it off with a statement piece like the jewel tone monogram clutch, it’s trendy and on point.
I think along with finding your signature style, it’s great to find a go-to piece for the season and use it to mix and match outfits. For me, it’s this cable knit vest. If you like these pieces, check them out at POSH. The vest comes in grey and plum, and the cross-body clutch comes in red, black, white, tan, and green – and you can keep it plain or monogram it.
Working with Local Businesses
So how did I get to work with POSH Style? I asked them to partner with me. As a blogger, you have influence and a community of readers. That’s valuable to businesses who want to reach your readers. If you think you have a business that would benefit from a partnership, reach out to them. The worst thing they can say is “no.” I recommend starting with local businesses, especially if you have a local following. Here’s how I do it. Please note this is not the end-all to approaching companies, this is simply what’s worked for me.
- I only approach businesses I have a relationship with. It’s just more authentic.
- I will contact the business. If I want to reach out online, I find that I get a better response from their Facebook page than emailing from their website. I just find that their social accounts are monitored more than generic email addresses.
- I tell the company how much I love them, give them examples of where I’ve given them digital love already and tell them my story.
- I give them ideas of partnership, but I leave it open. I might say “If you’re open to partnership, that might mean giving me some products to review, giving my readers a discount, hosting a shopping day for my readers, giving me a product to giveaway, or maybe even offering me a discount so I can purchase products to review. I could promote an event or sale you have coming up, or promote a new product line. I’m also open to any ideas you have.”
- Tell them what you will offer in return. You will blog about them, linking to their website and social profiles. You will promote them online, etc. There’s value in that.
- Sell what you have. If your readership numbers aren’t what you’d consider great, sell them on your big Pinterest following, or your Twitter followers. You have something to offer.
- Give them an example of where you’ve worked with another company. If you haven’t yet, write a post without sponsorship about a company you love. I bragged about some local restaurants on my blog a long time ago so I could show examples of me promoting other businesses online.
- Keep your word. Do what you’ve promised. Don’t just take the free stuff and never write about it. That is a disservice to other bloggers who might want to partner with them in the future. Make sure you follow FTC guidelines. Taylor at Texas Women Bloggers has a great post about that!
- Follow up with them. They won’t see your numbers…so if that blog post got a record number of comments or shares – tell them. That stuff is valuable to keep future partnerships in the works.
I hope that helps you when you want to approach local businesses. It is a win-win for everyone involved. They get to share their business with your community, and you might get a discounted or free product in return.
We are thrilled to feature our friend from Arkansas on the Oklahoma Women Bloggers today! Brittney is on a mission to be better every day. She blogs her journey at Razorback Britt, where she writes about fitness, faith, cooking, fashion, weekend adventures, and more. She’s a huge Hanson fan (don’t laugh!), a Zumba instructor, and she can eat her weight in chips and salsa.